Case Study: TM Exterior Solutions
TM Exterior Solutions, a leading provider of fencing and home improvement services, embarked on a digital transformation journey to enhance its online presence and drive business growth.
This case study highlights the remarkable success achieved by TM Exterior Solutions, showcasing a significant increase in monthly revenue, search impressions, map impressions, and phone calls within a span of just five months.
TM Exterior Solutions has been serving the home improvement market for several years, delivering high-quality services to homeowners in need of reliable and professional exterior home solutions.
However, the company realized the importance of establishing a robust online presence to reach a wider audience and compete effectively in the digital era.
TM Exterior Solutions aimed to achieve substantial growth in various key performance indicators (KPIs) through a comprehensive digital marketing strategy. The primary objectives were:
TM Exterior Solutions collaborated with Rogue Business Marketing to develop and execute a data-driven strategy tailored to their specific goals. The following strategies were implemented:
- Search Engine Optimization (SEO): Extensive keyword research, on-page optimization, and content creation were carried out to improve TM Exterior Solutions’ visibility in search engine results pages (SERPs).
- Local SEO: By optimizing their Google My Business listing, ensuring consistent business information across directories, and actively managing online reviews, TM Exterior Solutions aimed to improve their local search presence and increase map impressions.
- Paid Advertising: Targeted pay-per-click (PPC) campaigns were launched on search engines and social media platforms to drive relevant traffic and increase conversions.
- Website Enhancements: TM Exterior Solutions’ website underwent a redesign and optimization process to improve user experience, load times, and mobile responsiveness.
The implementation of these strategies resulted in outstanding outcomes for TM Exterior Solutions. The key results achieved within the period of February 1, 2023, to June 27, 2023, are as follows:
- Monthly Revenue Increase: TM Exterior Solutions experienced a remarkable growth in monthly revenue, witnessing a staggering increase from $22,000 per month to $85,000 per month. This impressive 287% surge in revenue was a testament to the effectiveness of Rogue’s digital marketing efforts.
- Search Impressions: TM Exterior Solutions’ online visibility received a significant boost, with search impressions skyrocketing by 358%. This notable surge in search impressions indicates improved search engine rankings and increased brand exposure.
- Map Impressions: The implementation of local SEO strategies resulted in a phenomenal 775% increase in map impressions. TM Exterior Solutions’ enhanced online presence on maps enabled them to connect with a larger local audience, contributing to improved brand recognition and customer engagement.
- Phone Calls: Through the successful digital marketing campaigns, TM Exterior Solutions experienced an astonishing 1113% surge in phone calls. This surge in customer inquiries and conversions highlighted the increased interest and trust in TM Exterior Solutions’ services among potential customers.
TM Exterior Solutions’ partnership with a Rogue Business Marketing proved to be a game-changer for their business.
The successful implementation of a comprehensive digital marketing strategy resulted in a remarkable growth trajectory, with significant increases in monthly revenue, search impressions, map impressions, and phone calls.
TM Exterior Solutions’ commitment to embracing digital transformation not only boosted their bottom line but also positioned them as a leading player in the competitive fencing and outdoor home services market.
As TM Exterior Solutions continues to leverage digital marketing strategies to expand its customer base, it stands as a testament to the power of data-driven marketing and the potential for exponential growth in the digital era.